What is a SEO Consultant?
A SEO consultant Philadelphia is an independent digital marketing professional who helps businesses better their online visibility in search engines.
Search engine optimization or SEO, is the process of using page optimization methods like keyword research, link building, content marketing, and more, to produce organic traffic through search engines like Bing and Google.
SEO consultants in Philadelphia are known for keeping up with the ever changing algorithm updates in search engines that are the deciding factors in how search results appear. They can customize an SEO strategy specific for your business and industry while helping you get the top returns on your investment.
They also tend to be professionals at deciphering which keywords to use as they have a variety of research/planning tools to execute, plan, analyze, and optimize your SEO campaigns.
How Does a SEO Consultant in Philadelphia Execute a Full SEO Strategy?
SEO consulting involves a big range of activities when it comes to implementing a full SEO strategy and helps bring your website's ranking increase in search engines. Here are some of the most vital components that make up the initial strategy that a Philadelphia local SEO company can provide you:
Keyword Research
Keyword research is the first step to SEO and one of the most important elements when starting a SEO campaign. Why? Because despite the constant flux in algorithm changes, every search begins with a query containing a keyword.
So, a Local SEO Philadelphia expert would look for keyword ideas and decide their competitiveness, search volume, cost per click, and connection to the queries to make sure they have picked the best ones to target. Using tools like Google Keyword Planner and Google Search Console, as well as third-party tools like SEMrush makes the research and analysis more precise and easier.
Optimization
A Philadelphia SEO Agency will also optimize your company website using a variety of different tactics. Optimizing is not solely applied to the creation of content with the phrases or keywords, but includes a variety of other You will perform off-site and on-site adjustments ensure the site has:
Use of the right keywords
High quality content
Alternative text applied to images
Quick page load speed
Quality internal linking structure
While these are all great elements of on-page SEO, this only hits the tip of the iceberg. When it comes to off-page optimization, a SEO consultant Philadelphia will not largely focus on acquiring high standard links via carefully planned and executed outreach campaigns and citation building.
Technical SEO
Technical search engine optimization refers to the practice of optimizing your website infrastructure to better its performance. This type of technical SEO is performed on the unseen part of your site. It includes but is not limited to the following tactics:
Using canonicalization to ensure you do not make duplicate content
Submitting an XML sitemap so Google can find all your vital pages
Creating an SEO friendly URL to better crawl-capability and user experience
Overseeing the project management of successful SEO titles and Meta description
Ensuring your website development team prioritizes, mobile-responsive web design
Schema mark up
Proper placement of H1, H2 and H3
These are all great examples of more technical SEO, but don’t worry, because working with an experienced company can help you get there! Just try searching for a SEO company near me, and you’ll find numerous companies appear online that can bring up your website performance.
What Results Can You Expect From a Philadelphia SEO Consultant?
From gaining excellent insights into how SEO works, you can begin to appreciate the top ways to measure how successful your SEO consultant is.
Make sure that they:
Website traffic
Keywords and ranking positions
Backlinks
Phone Calls
If you want to have an idea on the kind of results they can provide for you, you can always ask a SEO Consultant in Philadelphia for a sample report.
Work With a Full Service SEO Consultant in Philadelphia Today!
If you are looking to hire a SEO Consultant in Philadelphia, contact Simplified Marketing. We are a full service digital marketing company and SEO agency in the greater Philadelphia area. With over a decade of experience, we have the tools and the technical expertise to implement a full on SEO campaign and start driving quality leads to your website.
Whether you are looking for a B2C or B2B SEO company, we got you covered. We’ve worked with a range of industries and companies, helping them climb the ladder of success in rankings and driving quality leads.
Contact us at Simplified Marketing today to learn how we can start turning your website into a full fledged marketing machine for driving quality traffic, and most importantly, leads.