Combining SEO and analytics for marketing has proven effective across several aspects of business, from gaining insight into consumer trends to ensuring that a marketing campaign is on the right track. These days, there are several options available for businesses of any size, including predictive AI for those who want to cast a glimpse into the future using past data.
This is great news for business owners who are struggling to keep up with technology that allows consumers to access just about anything they want–at any time–with the push of a button.
If you’re ready to assess your marketing strategy and start using SEO and analytics to enhance it, there are several things to consider and a wealth of options to choose from that would benefit your company. Need help working out a new campaign? Check out the services offered at Simplified Marketing.
Here are a few ways analytics can help you boost your business and keep it growing:
Use data analytics to create a stellar marketing plan
Whether you need to come up with a brand new marketing strategy or revamp an existing one, utilizing SEO and data analytics can help you every step of the way. Finding the right tools is essential, as is learning exactly what they do. For instance, Google offers analytic resources that show you where visitors go when they land on your website and most importantly, where they are coming from, such as an email link, social media, online directory or organically.
A great platform that you will find helpful in benefiting your SEO and analytics is Google Search Console. Here, you can view exactly what people are searching online to find your website, the click-through-rate, number of clicks per month, and more. By studying the SEO keywords and analytics, you can use this to apply to your keyword lists for search ads or create new website pages to help in your campaign efforts.
With this type of information available at your fingertips, it will help drive your strategy and allow you to make changes to your campaign across various platforms. This helps ensure that your target audience sees advertisements and posts, and they take the extra step and click through to your landing page. Given the many benefits these platforms can provide, this is a crucial element of your marketing strategy.
By utilizing SEO and Data analytics, it can help you successfully reach your target audience and customize your marketing strategy to better align with the intent of your users.
Use SEO and analytics data to predict customer needs
Not only can the right data tools tell you who your customers are and how they found you, they can predict their needs as well. By looking at a customer’s previous history with your business and taking into account items or pages they’ve viewed on your website, certain analytics resources are able to forecast what your audience needs so you can tailor your marketing campaign accordingly.
This information can be helpful in several ways, including allowing you to recommend a product you know your customer will be interested in based on their past interactions with your business.
Use SEO data and analytics to forecast seasonal trends
Predictive data analytics tools can also save you money by showing you seasonal trends. Not only does this information allow you to make important decisions about things like inventory, it can also help you maintain your budget or plan for an event that will boost sales during what would otherwise be a slow time for business. Keeping track of these seasonal patterns is important because it allows you to see the big picture where your income is concerned; there are few things as devastating to a business as an unforeseen downturn in sales after a particularly profitable season.
Use data analytics to improve your brand
The use of targeted information can help you ensure that your business remains profitable, but it can also help you stay one step ahead of your competitors by showing you why your customers chose your products or services. Getting feedback–both good and bad–in real-time will allow you to make changes that will improve your brand so you can stand out from the crowd, and you’ll be able to make those changes now rather than months down the road.
Using SEO and analytics for your marketing strategy is the perfect way to find out more about your audience and make better informed decisions. With the right tools, you can grow your business exponentially and make a positive impression in a sea of competitors.