Morgan Monaghan
- Dec 23, 2022
- 4 min read

Why You Need A Philadelphia SEO Expert in 2023

If you're a business owner, having a Philadelphia SEO expert on your team can be the difference between success and failure for people finding your business online. A qualified Philadelphia SEO expert can help your business take advantage of the many benefits that come with a well-crafted SEO strategy. They will identify keywords relevant to your industry, optimize your website for maximum visibility, and track performance results to ensure continued success.

With how competitive the online market is getting, it's important that your website stands out in 2023 so you don't fall behind. In this article, we'll define exactly what SEO is and how it can benefit your business.

What is SEO?

Search engine optimization (SEO) is an ever-evolving field that requires a deep understanding of the world wide web and its inner workings, particularly with search engines. With more and more businesses competing for visibility online, having an effective SEO strategy is becoming increasingly important.

For those looking to make their mark in this space and gain a competitive advantage, it's important to find a reliable Philadelphia SEO expert with a proven track record for helping business gain traffic and quality leads.

Benefits of SEO for Philadelphia Businesses

As a Philadelphia business owner, you may have heard about the benefits of SEO (Search Engine Optimization) for your website. But do you truly understand what it is and how it can benefit your business? When it comes to SEO, it helps increase your online footprint and drive organic traffic to your website. By optimizing your website content and Google Business Profile, it increases the chances of you ranking in certain area locations as well as for specific keywords.

An experienced Philadelphia SEO expert can help you maximize the benefits of SEO so that your business stands out from the competition by crafting content that is focused not only on driving traffic but quality leads.

How Can a Philadelphia SEO Expert Drive Quality Leads to My Website?

By working with a local Philadelphia SEO company, they can help create a strategy that is focused on transactional and commercial keywords for your business. By focusing on the intent of your target audience and selecting the right keywords, they can bring in the right traffic. It's easy to get website traffic, but the right traffic that is going to convert, now that's the hard part.

There are different types of intent when it comes to keywords, specifically four:

Informational Keywords: Informational keywords are useful to users searching the internet purely seeking out information.

Navigational Keywords: These types of keywords are when the users are searching for a specific page of a website or company.

Commercial Keywords: Commercial keywords are used in search queries when users are actively shopping around from business to business for certain products or services.

Transactional Keywords: These are your "money maker" keywords. These are the keywords online users use when they are ready to make a purchase, hence the term "transactional."

By working with a qualified Philadelphia SEO expert, they can create a path for you to help you gain the right kind of traffic that drives higher conversions and ultimately more sales.

Reasons to Hire a Philadelphia SEO Expert Now

Philadelphia is an ever-growing city with a rapidly growing population of businesses at every corner. With this growth, small to medium sized businesses are looking for ways to increase their online visibility and reach more potential customers.

One way to do this is by hiring a Philadelphia SEO expert. SEO (Search Engine Optimization) experts can help businesses improve their rankings (search appearance) in search engine results, allowing them to gain more traffic and thus generate more revenue.

Steps to Finding the Right Philadelphia SEO Expert

Finding the right Philadelphia SEO expert can feel overwhelming as there are so many to choose from, but with the right knowledge and approach, you can easily narrow down your choices and find the perfect fit for your business. It's important to understand that SEO experts are not all alike - some may specialize in specific areas such as e-commerce websites while others may have broader capabilities that specialize in both B2C (business to consumer) and B2B SEO (business to business).

Start your search by simply typing into Google, "SEO Company Near Me." By typing this, it will produce local results close to your area. Or you can also search by city name as well such as "Philadelphia Local SEO Company." No matter what you type into your search, you'll be given a variety of relevant SEO companies that match your search query. From there, you can take a look at their website and view the different services they offer. It's a bonus if the company offers more than just SEO including PPC marketing, social media management, email marketing, content marketing and more!

Take Advantage Now and Get Your Small Business Website Ready for 2023

As 2023 approaches, small business owners in Philadelphia should get their websites ready for the future by investing in SEO services. With SEO, you can increase your website's visibility, attract more customers and grow their businesses exponentially. With the help of a professional Philadelphia SEO expert, small businesses can make sure that they are taking full advantage of all the opportunities available with SEO services to prepare for what lies ahead in 2023.

Having a solid online presence is crucial if you want to succeed in today's digital world. Investing in quality SEO services will not only give your website an edge over competitors but also help you target potential customers who may not have known about your brand before.

If you're ready to take your website up a notch and drive quality leads to your site, contact Simplified Marketing. We are a full service digital marketing company providing SEO, PPC, social media management, content marketing, email marketing, web design and more.