Understanding the Importance of SEO for Websites
If you've been searching for the perfect platform to build your online presence, chances are you've stumbled upon Wix. Known for its user-friendly interface and beautiful templates, it's a popular choice among business owners and experienced webmasters alike.
But here's the burning question: Can you do SEO on Wix websites?
In other words, can this visually stunning platform play nice with search engines and help your website gain traction for those coveted keywords and increase organic rankings? You may be trying to decide whether you should have a WordPress website or a Wix website, but the truth is that both platforms can be optimized for SEO. While WordPress has long been hailed as the ultimate CMS for SEO, Wix has made significant improvements in recent years to ensure that their websites are search-engine friendly.
Not only that, but John Mueller from Google even said himself that “Wix is fine for SEO. A few years back it was pretty bad in terms of SEO, but they’ve made fantastic progress and are now a fine platform for businesses. The reputation from back then lingers on, but don’t be swayed by it."
If you are still trying to decide whether you should have a Wix website for your business, grab a cup of coffee (or tea if that's more your vibe) because we're about to dive into the world of Wix and see if it has what it takes to make your website rank!
How Does SEO Work?
Before we jump in, let's quickly go over what SEO is and why it's important. SEO stands for Search Engine Optimization, which is the practice of improving your website's visibility on search engine results pages (SERPs). When someone searches for a particular keyword or phrase related to your business or topic, you want your website to appear at the top of those specific results.
This is where SEO comes into play. It involves optimizing various elements of your website, such as its content, structure, internal linking and schema markup, to make it more appealing to search engines like Google and Bing. Doing so can increase the chances of your website ranking higher in search results.
Why is this important? Well, studies have shown that the majority of users tend to click on one of the top three results on a SERP. This means that if your website appears on the first page of search engines, online users are more likely to click on your website URL than those that appear lower down in the search results. This can significantly increase the traffic to your website and ultimately lead to more conversions and revenue.
So the question remains: Can you so do SEO on a Wix website? Yes, especially since one of the key elements of SEO is optimizing your website's content. This involves conducting keyword research to identify relevant terms and phrases that customers use to find businesses like yours online. By strategically incorporating these keywords into your website's content, you can signal to search engines that your site is relevant to those search queries.
Benefits of Using Wix for SEO
So, you want to create a killer website that looks amazing and ranks high in search engine results? If you're wondering whether you can do SEO on Wix, the answer is a resounding YES! Contrary to popular belief, Wix isn't just a pretty face – it's got some serious SEO chops too.
In fact, this user-friendly platform offers a range of features and tools that can help boost your website's visibility and drive organic traffic. These tools consist of the following:
SEO titles and meta descriptions
XML sitemap creation and submission
Robots.txt file creation and customization
Social media integration
Analytics tracking code implementation
Schema markup implementation
Internal and external link-building
While these are just some of the amazing SEO features Wix offers, a professional SEO company like Simplified Marketing can work with you to further optimize your website for search engines and help you attract more organic traffic and potential customers.
Whether you're a service-based business or an entrepreneur looking to amplify your online presence, this platform is a great way to grow your business while not having to constantly rely on a web developer to make changes to your website for you.
By hiring a professional digital marketing company, they can build you a beautiful new website that is only well-optimized but also allows you to easily make changes on that backend without having to wait for a developer to make the changes.
Tips and Tricks for Optimizing Wix Websites
When it comes to optimizing your Wix website for SEO, it takes a lot of time and dedication to create a well-structured and optimized website. However, teaming up with an SEO agency like Simplified Marketing, which also happens to be in the business of crafting websites, opens up a world of possibilities as we can help you create a stunning, finely-tuned website that's all set to rock and roll in the world of SEO!
After building and SEO optimizing plenty of different websites on Wix, here are a few tips and tricks to keep in mind:
Quality Content: Your website's content should be informative, engaging, and keyword-rich. You can improve your website's visibility on search engines by conducting thorough keyword research and strategically incorporating these key terms throughout your content. Most importantly, you need to create content that provides value to your customers. If you are writing content for the sake of posting content for SEO, then you aren't going to get anywhere. Creating unique, quality content that reflects your brand's personality and expertise will help you stand out from the competition.
Additionally, make sure to update your content regularly to keep it fresh and relevant!
SEO Titles and Meta Descriptions: Pay attention to your SEO titles and meta descriptions. These critical elements provide a brief summary of your webpage's content and help search engines understand what the page is about. Optimize these tags by including relevant keywords and compelling descriptions that entice users to click.
Here's an example for you below. See what we did here? We made sure to make our SEO titles stand out so users scrolling quickly can see our agency's website and the benefits we bring. This is an example of creating impactful SEO titles and meta descriptions, as your goal is to make people click on your site versus other sites.
Remember to create unique SEO titles and meta descriptions for each page to entice users to click through from search engine results!
Image Optimization: Alt text is another crucial factor to consider when optimizing your Wix website for SEO. Large image files can slow down the loading speed of your site and negatively impact user experience. Compress your images without compromising quality. Additionally, name your image files descriptively using relevant keywords for better indexing by search engines.
Ultimately, although building and SEO optimizing websites on Wix requires some extra considerations compared to other platforms, implementing these tips will help you create an SEO-friendly site that stands out in search engine rankings while delivering an exceptional user experience.
Mobile Optimization: With most internet users accessing websites through their mobile devices, it is crucial to ensure that your Wix website is optimized for mobile viewing. Use responsive design elements and test how your site looks on different devices to guarantee a seamless user experience for all visitors. Mobile optimization improves user satisfaction and boosts your website's search engine rankings.
Still Asking If SEO Can Work on Wix? –100% Yes!
As an SEO agency that not only performs SEO but also builds websites, we would love to share some success stories. So, if you are wondering if SEO can work on Wix, these testaments should be able to help give you some clarity. This one Wix website we worked on wasn't actively performing SEO, but in a few short months, we helped their website start to gain momentum in website traffic, as shown in the screenshot below.
Beyond the traffic boost, we harnessed the power of organic rankings, propelling the site onto the coveted first page of Google for various targeted keywords, with a solid presence on the second page as well.
Another Wix website we worked on was in need of a serious transformation as it was originally built on an older template. Not only that, the client had also been paying for Google ads for far too long and was ready to invest in the efficiency of SEO. Our team went ahead and revitalized their website, crafting a fresh design layout optimized for success. As we rebuilt the Wix website, we integrated SEO optimization strategies into its very foundation. The subsequent SEO efforts yielded significant results in a matter of months, including amplified website traffic, phone calls, and a surge in web lead forms.
Working With the Right SEO Company By Your Side
You can clearly see the notable difference SEO made for these Wix websites. So there's really no question if SEO can work on Wix, it definitely can! However, it just takes the right SEO company by your side to make the difference because not all SEO companies are created equal. Trust us when we say this, as we have taken over countless websites that were doing SEO prior, but making minimal impact. When Simplified Marketing took over, you can clearly see the difference we made in each of these websites and took their traffic up a notch!
Can SEO effectively work on Wix?
Still doubting whether SEO can work on Wix? Allow us to put those doubts to rest – it most certainly can! Take, for instance, the success stories we've shared. From revitalizing websites to transforming their organic rankings and traffic, the evidence is compelling.
There's no denying the impact of SEO on Wix websites, but the key lies in partnering with the right SEO company – not all are created equal. Simplified Marketing's track record showcases the difference expertise, strategy, and dedication can make in maximizing the impact of SEO on Wix platforms.
So, whether you're a service-based business or a burgeoning entrepreneur, Wix is undeniably a platform with the potential to bolster your online presence. Armed with the knowledge that SEO can thrive on Wix, the time is ripe to embark on a journey of optimization and success.
Contact us today for a free SEO consultation and quote!