SEO For Service Based Businesses
Put Your Business on the Map by Increasing Your Online Visibility With SEO
As a service based business, if you are not already taking advantage of SEO (search engine optimization), then you should be because it can do wonders in helping your business grow. SEO can help make sure that your potential customers can easily find your services online by increasing your visibility in search engines like Bing or Google. When your customers are searching for specific services, it's important that your website shows up which is why SEO is a game changer for service based businesses.
Partner with an experienced Philadelphia SEO company like Simplified Marketing to develop you a winning strategy to drive quality leads to your business! At Simplified Marketing, we are a full service SEO agency with a track record for helping businesses boost their SEO. Whether you are looking to switch SEO companies or add SEO into your digital marketing strategy, we're your go-to company!
Check out this snapshot report from one of our local West Chester PA SEO client's. We took over from their previous SEO agency and started ramping things up in January 2022. The numbers speak for themselves!
Data Speaks Louder Than Words When it Comes to SEO
We don't want you to take our word for it, because the data should speak for itself just like this graph! A client came to us after working with another SEO agency. They didn't feel like they got the value they wanted in traffic and most importantly, web leads. At Simplified Marketing, we developed our own strategy and went full force into optimizing the entire website. Our goal was to make this client's website a fully automated marketing machine for driving leads and we achieved this with SEO.
As you can see, we made a comparison of the data from the previous year and generated significantly more traffic (and better quality too) which resulted in more web leads and phone calls.
Understanding the Importance of SEO for Service Based Business
If you're not appearing in search engines or barely have an online presence, how can customers find you? As a local business, understanding the importance of SEO for your service based business can help you make that next step to finding a SEO company near me that can turn up the heat and drive QUALITY traffic to your website and location. When you invest in SEO, it takes tactful strategy and implementation.
One key factor in SEO for service based business websites are the keywords you use on your website content, social media and more. It's important to focus on more long-tail keywords that specify what kind of services you provide—not just the location you serve—in order to make sure potential customers can find your business when searching online.
Benefits of SEO for Service Based Business
SEO is the process of improving a website's online visibility and ranking positions in search engine results. SEO has become a valuable tool for service based businesses, as it helps them to stay ahead of their competition by increasing their online visibility and potential reach with customers. With the right SEO techniques such as keyword research, content creation, link building, and technical audits, service based businesses can benefit from the right implementation and achieve higher rankings on major search engines like Google and Bing.
The benefits of investing in Philadelphia SEO services for based businesses are plentiful. By optimizing your website with relevant keywords and content, you can increase your website traffic by appearing at the top of search engine results pages (SERPs). This increased visibility leads to more inquiries from interested customers which in turn increases conversions. Moreover, SEO helps build trust among customers by demonstrating that your brand is authoritative within its industry.
Investing in SEO for your service based business can help you with the following:
Appear higher in search engines, ideally the first page of Google
Increase online visibility in Google Maps
Gain greater visibility in online directories
With greater visibility, you are increasing your chances for more:
Completed web lead form submissions from quality prospects
Greater volume of phone calls
More direction requests to your physical location
Creating an Effective SEO Strategy
SEO for a service based business involves heavily on strategy as well as knowing who are your top competitors. At Simplified Marketing, we will take your list of competitors and perform an in-depth competitor analysis. From there, we will have a better idea on the level of competition there is for your industry. Our team will then create a list of keywords that we will want to go after based on volume, competitiveness, how much people are willing to pay for that click, and most importantly, keyword intent.
Our goal is to maximize the effectiveness of your SEO efforts by going after the RIGHT KEYWORDS so you can get the RIGHT TRAFFIC. To be honest, it's easy to get website traffic. Anyone can drive traffic to a website, but getting the right traffic is the hard part. At Simplified Marketing, we aim to deliver you qualified traffic that is ready or close to converting which is why the strategy portion of SEO for service based business is so important.
Optimizing On & Off Page Elements
At Simplified Marketing, we provide SEO for service based businesses by optimizing their on and off page SEO to create better results.
On-page SEO for service based businesses revolves heavily around the content creation of your website. This requires building service website pages, location pages, blogging and more. Our team will then optimize these pages further by creating eye-catching SEO titles and meta descriptions, build a strong foundation for your internal link structure, and add alt text to images.
Off-page SEO for service based businesses refers to areas of activity outside of your website, including link building activities like directory listings, establish consistency with your NAP (Name, Address and Phone Number) and optimizing your Google Business Profile listing. Additionally, we make sure to create localized backlinks from other websites in the same geographic region if your business is highly focused on local traffic.
To get the most out of these on and off page SEO elements, it’s important to use relevant keywords in all content, making sure they accurately reflect what products or services you offer. Additionally, make sure that any links back to your site come from trusted sources with good domain authority scores. Lastly, we ensure that your pages have been indexed and filled away by search engines by having them regularly submitted.
Measuring Results & Making Adjustments
SEO for service based businesses and really any industry, it's ever changing as Google's algorithm is constantly in flux, which is why our approach is not a "set it and forget it" type of agency environment. We will review the report data and pivot our campaigns if we need to in order to maximize your ROI.
At Simplified Marketing, we provide in-depth detailed reports for our clients and review these monthly with our clients because we want them to understand the true value they are getting from working with an experienced Philadelphia local SEO company. We will review the website analytics data such as total visits and conversions, as well as the progress we've made with appearing for certain search terms (keywords). This will provide insight into what type of content works for different audiences and how successful specific keywords have been in driving traffic.
Unlocking Growth Potential With SEO for Your Service Area Business
SEO for your service based businesses allows you the opportunity and potential to unlock tremendous growth opportunities. By utilizing a reputable SEO Agency like Simplified Marketing, you can give your business a boost in your online visibility in search engines and drive more qualified leads. As a result, you can also increase brand awareness and potentially surpass your competition in local markets. The key to success is taking the time to properly implement these SEO strategies with an experienced Philadelphia SEO expert by your side.
Contact us today to learn how we can start driving traffic, increase web lead form submissions and phone calls with SEO. Reach out for a FREE website audit today!